Max & Co
Adresses: Armenia,Yerevan, Mashtotsi Ave., Building 39/12 / See on Map
Telephones: +374-10-562420
Fax: +374-10-582600
Email:
Products: Women's clothing and accessories
Webpage: http://www.maxandco.com

History Max&Co. is a project dedicated to young women searching for a personal style made of dresses, accessories and ideas to be freely mixed creating new and transversal languages and codes. A dynamic, curious, eclectic, playful and conscious way of being, where sartorial tradition is combined with creative and technological experimentation of shapes, materials and colours: Made in Italy quality combined with style, glamour and intelligent design.

 
Naf Naf
Adresses: Armenia,Yerevan, Tumanyan St., Building 37 / See on Map
Telephones: +374-10-530110, +374-10-53882
Fax: +374-10-536364
Email:
Products: Women's clothing and accessories
Webpage: http://www.nafnaf.com

History France's Naf Naf SA is one of France's top ten women's clothing retailers, operating retail boutiques throughout the country and elsewhere in the world. The company's main brand is its Naf Naf line of women's ready-to-wear fashions, targeting the 18-to-25-year-old segment. Naf Naf sales account for 80 percent of all company sales. The company also owns another strong brand, Chevignon, which targets the mid-to-high-end men's sportswear market, and particularly the 25 to 40 year set. Chevignon, representing 18 percent of company sales, has also gained considerable success on the international market. Since 1999, Naf Naf has been building up a third brand, Diapositive, targeting an older, more affluent female consumer. The company owns and operates a retail network of more than 150 stores, including 15 foreign locations, and acts as a wholesale distributor to franchised stores and boutiques around the world, as well as department stores and other retail clothing stores. All manufacturing is contracted out to third parties, principally in Asia. After weathering years of decline during the 1990s--where the company found itself faced with the arrival of heavy competition from such foreign rivals as H&M, Zara, Benetton, The Gap, Esprit, and the like--Naf Naf has fought back, retooling its design concept, rejuvenating its clothing line, refurbishing its boutiques, and restructuring its operations, including the closing of a number of its foreign retail outlets. The company has returned to sales growth and profits, nearing EUR 225 million in 2000, with profits of EUR 16 million. Naf Naf has been quoted on Paris' secondary market since 1993; it continues to be controlled and led by founding brothers Gérard and Patrick Pariente.

 
STEFANEL
Adresses: Armenia,Yerevan, Nalbandyan St., Building 96/1 / See on Map
Telephones: +374-10-583368
Fax:
Email:
Products: Trade in clothing, footwear and accessories
Webpage: http://www.stefanel.it

History Stefanel makes the clothes that make the man. Or the woman. The company makes knitwear and casual clothes under the Stefanel and Hallhuber brands. In 2007 the company launched the upscale casual clothing brand HIGH through its Interfashion subsidiary. Stefanel's fashions are sold primarily in Europe, and in Asia to a lesser extent, through its roughly 700 stores. It also owns a 50% stake in airport retailer Nuance Group, which has about 380 shops in some 70 airports across the globe. Stefanel's knitwear is produced at the company's Italian factory while Hallhuber goods are made in its home country of Germany. The company was founded in 1959 by Carlo Stefanel, whose family still runs the business.

 
Victoria's Secret
Adresses: Armenia,Yerevan, Mashtotsi Ave., Building 39 / See on Map
Telephones: +374-10-542775
Fax:
Email:
Products: Victoria's Secret is an American retailer of women's wear, lingerie and beauty products.
Webpage: http://www.victoriassecret.com, http://www.victoriassecret.am

History Victoria's Secret was started in San Francisco, California, in 1977 by Stanford Graduate School of Business alumnus Roy Raymond,[3] who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and three other stores.The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982, after 5 years of operations, Roy Raymond sold the company to The Limited.The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the U.S. malls throughout the 1980s. The company was able to vend a widened range of products such as shoes, evening wear, and perfumes among others with its mail catalog issued eight times annually.By the early 1990s, Victoria's Secret had become the largest American lingerie retailer topping one billion dollars.Victoria's Secret is now building its image with a fairly conservative, middle-class shopper in mind and avoids any connotations of sleaziness that lingerie might carry.The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it has refused to follow the celebrity trend, turning down at least one celebrity a month begging to model the brand.Victoria's Secret makes use of a rigorous customer service model, stressing upselling, frequent staff attention, and signing customers up for a store credit card that provides discounts for frequent shoppers in the way of coupons by mail and free merchandise.

Victoria's Secret Angels "Victoria's Secret Angels" are the brand's most visible models and spokeswomen.


Helena Christensen – (1998)
Yasmeen Ghauri – (1998)
Rebecca Romijn – (1998)
Laetitia Casta – (1998–1999)
Heidi Klum – (1999–present)
Adriana Lima – (2000–present)
Gisele Bündchen – (2000–2007)
Izabel Goulart – (2005–2008)
Karolina Kurkova – (2005–2009)
Doutzen Kroes – (2008–present)
Karen Mulder – (1998–2000)
Marisa Miller – (2007–present)
Stephanie Seymour – (1998–2000)
Daniela Peštová – (1998–2003)
Tyra Banks – (1998–2005)
Maria Inés Rivero – (2000)
Alessandra Ambrosio – (2004–present)
Miranda Kerr – (2007–present)
 
RIVER ISLAND
Adresses: Armenia,Yerevan, st. Amiryan, Building 4 / See on Map
Telephones: +374-10-529788
Fax: +374-10-550505
Email:
Webpage of Official Distributor : http://www.sasgroup.am
Products: Women's, men's clothing and accessories.
Webpage: http://www.riverisland.com

About Us With over 60 years of fashion retailing experience, River Island is one of the most successful companies on the High Street. River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe. River Island is known for its stylish and affordable fashion and the unique touches we bring to our collections, which give us standout from the rest of the High Street. Our customers love us for our great going-out looks, amazing denim and fabulous shoes and bags, as well as being the perfect place to pick up everything you could need to get a complete head-to-toe look. At River Island we try really hard to bring new and original fashion to you, with design at the heart of absolutely everything we do. Almost everything is designed in-house and with one of the largest design teams on the High Street this means we can have fabulous new fashion arriving in-store and online every single week.

 
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