Shops In Yerevan

BURBERRY
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TATTEOSIAN
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ZILLI
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Max Mara
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EDELWEISS
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MANGO
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NEXT
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BATA
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ORCHESTRA
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MaxMara
Shops in Yerevan
Adresses: Armenia,Yerevan, Mashtotsi Ave., Building 41 / See on Map
Telephones: +374-10-545957 shop,+374-10-569494 office
Fax: +374-10-582600
Email:
Products: Women's clothing and accessories
Webpage: http://www.maxmarafashiongroup.com/

History Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951.The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish.Maramotti was one of the first to see that the future of fashion lay in the mass production of designer-quality clothes.He was also keen to emphasise the brand of Max Mara ahead of the names of individual designers, even though he employed future big names such as Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana and Narciso Rodriguez.The company remains in the hands of the family and they like to maintain a veil of secrecy about the activities of the company.

Brands Max Mara has spawned 35 labels,although Max Mara womenswear remains the core of the company.
Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, Max & Co. (the trendy, youth division), and Marina Rinaldi.This last, founded in 1980 and named after Achille Maramotti’s great grandmother, is one of the best-known: in her obituary of Maramotti for The Independent,Annalisa Barbieri described it as ‘one of the most successful collections for size 16-plus women.

 
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