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Naf Naf
Shops in Yerevan
Adresses: Armenia,Yerevan, Tumanyan St., Building 37 / See on Map
Telephones: +374-10-530110, +374-10-53882
Fax: +374-10-536364
Email:
Products: Women's clothing and accessories
Webpage: http://www.nafnaf.com

History France's Naf Naf SA is one of France's top ten women's clothing retailers, operating retail boutiques throughout the country and elsewhere in the world. The company's main brand is its Naf Naf line of women's ready-to-wear fashions, targeting the 18-to-25-year-old segment. Naf Naf sales account for 80 percent of all company sales. The company also owns another strong brand, Chevignon, which targets the mid-to-high-end men's sportswear market, and particularly the 25 to 40 year set. Chevignon, representing 18 percent of company sales, has also gained considerable success on the international market. Since 1999, Naf Naf has been building up a third brand, Diapositive, targeting an older, more affluent female consumer. The company owns and operates a retail network of more than 150 stores, including 15 foreign locations, and acts as a wholesale distributor to franchised stores and boutiques around the world, as well as department stores and other retail clothing stores. All manufacturing is contracted out to third parties, principally in Asia. After weathering years of decline during the 1990s--where the company found itself faced with the arrival of heavy competition from such foreign rivals as H&M, Zara, Benetton, The Gap, Esprit, and the like--Naf Naf has fought back, retooling its design concept, rejuvenating its clothing line, refurbishing its boutiques, and restructuring its operations, including the closing of a number of its foreign retail outlets. The company has returned to sales growth and profits, nearing EUR 225 million in 2000, with profits of EUR 16 million. Naf Naf has been quoted on Paris' secondary market since 1993; it continues to be controlled and led by founding brothers Gérard and Patrick Pariente.

 
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